Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Wedding Services
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Case study from a wedding company your size
Email Template
Hi {{first_name}},
I know I have sent a couple of messages now, so I want to make this one count. We recently published a case study from a mid-size wedding services company with about 120 employees that used structured outreach to grow their venue partnership network by 40% in six months.
The CEO said the biggest surprise was not the new partnerships themselves but how many venue managers told her they had been waiting for someone to reach out because they were tired of the same three vendors.
If {{company_name}} is looking to expand its vendor and venue network, this case study might be worth five minutes of your time. Should I send it over? 6-9% reply rate
Wednesday best day
8:00 AM best time
Personalization Tips
- Reference their current venue partner network visible on their website
- Mention the specific markets where they could expand partnerships
- Note any recent strategic moves toward diversification or new services
When to Use
Send 5-7 business days after the first follow-up to mid-market executives, leading with a relevant case study from a comparable company.
When NOT to Use
Avoid if the company has recently been acquired or is going through leadership transition.
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