Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Wedding Services
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick thought on {{company_name}} bookings
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} fill more of your calendar, especially during those quieter months. I know things get hectic when you are running the show, so I wanted to follow up with something concrete.
I put together a short breakdown of how a boutique wedding planner in a similar market added 11 new bookings in a single off-season quarter using targeted outreach to recently engaged couples in her area. The approach was simple enough that she ran it herself without hiring anyone.
Would that be useful to see? Happy to send it over. 10-14% reply rate
Thursday best day
7:30 AM best time
Personalization Tips
- Reference their specific off-season months based on their region
- Mention any recent social media posts about completed weddings
- Note whether they serve destination or local weddings based on their portfolio
When to Use
Send 3-5 business days after the first email when there has been no response from the owner of a small wedding business.
When NOT to Use
Do not send if they already replied to the first email, even with a negative response.
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