Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Wedding Services
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
How a planner booked 11 weddings off-season
Email Template
Hi {{first_name}},
I have reached out a couple of times now, so I will let the numbers do the talking. A boutique wedding planner in Austin used targeted cold outreach to book 11 weddings during a quarter when she typically averaged 3-4. Her secret was reaching out to engaged couples who had announced their engagement on social media but had not yet hired vendors.
She told us the ROI on her outreach tool paid for itself with the first booking. The other 10 were pure profit.
If this resonates with where {{company_name}} is right now, I am here. If not, I respect your time and will not follow up again. 9-13% reply rate
Tuesday best day
8:00 AM best time
Personalization Tips
- Reference their typical off-season based on regional wedding trends
- Mention comparable businesses in their market that have grown recently
- Note their pricing tier to ensure the ROI example feels relevant
When to Use
Send 5-7 business days after the first follow-up, using a detailed social proof story with specific numbers to create urgency.
When NOT to Use
Do not send if they have viewed your previous emails without clicking, which may indicate active disinterest rather than distraction.
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