Follow-up #1 Individual Contributor Mid-Market
Follow-up #1 for Wedding Services
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
What your peers at other wedding companies do
Email Template
Hi {{first_name}},
Just a quick follow-up on my note about outreach efficiency at {{company_name}}. I thought you might find this interesting.
We surveyed 200 wedding industry professionals at mid-size companies and found that the top performers all had one thing in common: they spent less than 30 minutes a day on outreach but sent more personalized messages than their peers who spent 2-3 hours. The difference was their tooling, not their talent.
If you are curious about how your current process compares, I can send over the key takeaways from that survey. It is a quick read and might give you some ideas to bring to your manager.
Just say the word. 10-13% reply rate
Wednesday best day
12:00 PM best time
Personalization Tips
- Reference their team size or department structure
- Mention any professional development or training they have pursued
- Note the tools or software listed on their LinkedIn profile
When to Use
Send 3-5 business days after the first email to ICs at mid-market companies, using peer comparison to spark interest.
When NOT to Use
Avoid if the IC has changed roles or companies since you first researched them.
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