Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Wedding Services
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Your team vs. industry averages
Email Template
Hi {{first_name}},
I wanted to share one more thing before I step back. We benchmarked outreach performance across mid-size wedding companies, and the data tells an interesting story.
The average wedding services IC sends about 15 outreach emails per week. Top performers using our tool send 60+ while maintaining higher personalization scores. The difference is not about working harder but about having the right system in place.
If you are the kind of person who likes to be in that top tier, I think you would find our approach genuinely useful. Want me to send the benchmark data so you can see where you stand?
Either way, I appreciate you taking the time to read these. 8-12% reply rate
Thursday best day
12:30 PM best time
Personalization Tips
- Reference their outreach volume based on their activity patterns
- Mention any performance metrics or recognition they have received
- Note their career trajectory and growth ambitions visible on LinkedIn
When to Use
Send 5-6 business days after the first follow-up, appealing to the IC's desire for personal performance improvement.
When NOT to Use
Avoid if the IC has recently been promoted or changed roles, as their priorities may have shifted.
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