Follow-up #1 Individual Contributor Small Business
Follow-up #1 for Wedding Services
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
3-minute demo for wedding pros
Email Template
Hi {{first_name}},
I reached out last week about a tool that helps wedding professionals save time on outreach. I know you are probably deep in event prep, so I kept it short.
I recorded a 3-minute walkthrough showing how a wedding photographer uses it to personalize outreach to 50 newly engaged couples in the time it used to take her to write 5 emails manually. The results speak for themselves.
Want me to send the link? No signup or anything required. 13-17% reply rate
Monday best day
11:00 AM best time
Personalization Tips
- Reference the specific type of wedding service they provide
- Mention the platforms where they currently find clients
- Note their geographic market and local competition level
When to Use
Send 3-4 business days after the first email to individual wedding professionals, offering a low-commitment way to see the product in action.
When NOT to Use
Do not send on Fridays or weekends when wedding professionals are most likely at events.
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