Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Wedding Services
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
A wedding photographer saved 6 hours a week
Email Template
Hi {{first_name}},
One more quick note. A wedding photographer who was doing all her own outreach told us she used to spend about 8 hours a week writing personalized emails to couples. After using our tool, she got that down to under 2 hours and her booking rate actually went up because the emails were more consistent and better timed.
She said the extra 6 hours a week felt like getting a whole extra day back to do the work she actually loves.
If saving time on outreach would make a real difference in your week, I would love to show you how it works. If the timing is not right, no hard feelings at all. 12-16% reply rate
Tuesday best day
11:00 AM best time
Personalization Tips
- Reference the specific type of wedding work they do to make the story relatable
- Mention the number of weddings they typically handle per month
- Note any side projects or personal work they pursue when they have free time
When to Use
Send 4-5 business days after the first follow-up to small company ICs, using a relatable peer story focused on time savings.
When NOT to Use
Do not send during peak wedding season weekends when they are least likely to read emails.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.