First Email Manager / Director Mid-Market
First Email for Auto Dealerships
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Your BDC team could book 20% more appointments
Email Template
Hi {{first_name}},
Running a BDC across multiple locations means you are constantly balancing speed-to-lead targets with the reality of limited staff and shifting priorities at each store.
We work with BDC directors and sales managers at mid-size dealer groups to tighten their follow-up sequences and ensure consistent messaging across every rooftop. Dealer groups similar in size to {{company_name}} have seen appointment-set rates increase by 18-25% within the first 60 days.
The integration works alongside your existing CRM, so there is no disruption to current workflows.
Could I send over a brief case study from a group in your region? No obligation, just thought it might be useful. 9-13% reply rate
Wednesday best day
9:30 AM best time
Personalization Tips
- Reference specific CRM or lead management tools visible in their job postings
- Mention their BDC team size or structure if discoverable on LinkedIn
- Note any OEM-specific lead programs they participate in
- Reference performance metrics or awards their group has received
When to Use
Use when reaching out to BDC managers, internet directors, or regional sales managers at dealer groups with established but underperforming lead processes.
When NOT to Use
Avoid if the manager has been in the role for less than three months, as they are still learning existing systems.
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