Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Auto Dealerships
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Your stores' response times vs. the competition
Email Template
Hi {{first_name}},
Following up on my earlier note. I wanted to share something specific.
We recently analyzed lead response times across dealer groups in your market. The gap between the fastest and slowest responders is significant, and it directly correlates with close rates. Groups that respond consistently under five minutes convert internet leads at nearly double the rate of those averaging over thirty minutes.
I can pull a quick competitive analysis for {{company_name}} that shows where your stores stand relative to others in the market. No cost, no commitment.
Would that be useful? 7-11% reply rate
Wednesday best day
9:00 AM best time
Personalization Tips
- Reference specific competing dealer groups in their geographic market
- Mention their Google Business ratings across different locations
- Note any recent marketing campaigns or promotions they are running
- Reference their market share position if data is available through industry reports
When to Use
Send four to five business days after the first email, using competitive intelligence as a hook to motivate a manager focused on measurable performance.
When NOT to Use
Avoid if the manager has recently been promoted and may not yet have the authority or context to evaluate new vendor relationships.
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