Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Auto Dealerships
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Case study: 22% more appointments at a 5-store group
Email Template
Hi {{first_name}},
Final follow-up for now. I wanted to share a brief case study that may be relevant to your role at {{company_name}}.
A BDC director at a five-store dealer group was struggling with inconsistent follow-up across locations. After implementing automated lead response, their appointment-set rate increased by 22% across all stores within 90 days. The biggest improvement came from their underperforming locations, which caught up to the top performers once the process was standardized.
If this kind of result would be meaningful for {{company_name}}, I would be glad to discuss how they achieved it. Otherwise, I will step back and wish you continued success.
All the best. 6-9% reply rate
Wednesday best day
9:30 AM best time
Personalization Tips
- Match the case study details to their actual number of locations
- Reference any specific locations that may be underperforming based on review data
- Mention their role-specific challenges based on their LinkedIn title
- Note any hiring activity that suggests they are expanding their BDC operations
When to Use
Send five to seven business days after the first follow-up, using a detailed case study with a peer comparison that matches their group size and challenges.
When NOT to Use
Avoid if the manager forwarded your previous emails to someone else, as you should pivot your outreach to that new contact instead.
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