Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Commercial Real Estate
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How similar firms cut time-to-lease by 30%
Email Template
Hi {{first_name}},
One more thing I thought might be useful for your team at {{company_name}}. We ran the numbers on mid-market CRE firms using systematic tenant sourcing versus traditional methods.
The difference was stark: 30% faster lease-up times and 22% lower tenant acquisition costs. The biggest factor was reaching tenants before they hit the open market.
I have a brief breakdown I can share. Want me to send it over? 9-12% reply rate
Thursday best day
9:30-11:00 AM best time
Personalization Tips
- Reference their team's performance relative to market averages
- Mention a specific submarket where these gains would be most impactful
- Note their current tenant mix and opportunities for improvement
- Cite a competitor who has publicly shared their leasing efficiency metrics
When to Use
Send 5-6 business days after the first follow-up. Use when you can quantify the competitive gap between systematic and traditional approaches.
When NOT to Use
Avoid if the firm recently invested in a new leasing technology platform.
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