Follow-up #1 Manager / Director Small Business
Follow-up #1 for Commercial Real Estate
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Re: Filling vacancies faster at {{company_name}}
Email Template
Hi {{first_name}},
Just following up on my earlier email. I know things move fast when you are managing leasing for a smaller team.
One thing I did not mention: we recently helped a firm with a similar-sized portfolio cut their average days-to-lease from 87 to 52 days. The biggest change was not working harder but targeting businesses that were already showing expansion signals in their market.
Worth a quick chat to see if something similar could work for {{company_name}}? 12-16% reply rate
Thursday best day
9:00-10:30 AM best time
Personalization Tips
- Reference a specific property that has been on the market for a while
- Mention a seasonal leasing trend relevant to their property type
- Note a nearby development project that could influence tenant demand
- Comment on their current marketing approach for listings based on what is visible online
When to Use
Send 3-4 business days after the first email. Works well when you can share a concrete result from a comparable small firm.
When NOT to Use
Avoid if the manager recently posted about filling their remaining vacancies or achieving full occupancy.
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