Follow-up #2 Manager / Director Small Business
Follow-up #2 for Commercial Real Estate
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Quick case study for {{company_name}}
Email Template
Hi {{first_name}},
I know you are busy, so just a quick note. We helped a 12-property CRE firm reduce their average vacancy from 4.2 months to 2.1 months last quarter. The leasing manager said the biggest shift was having a steady stream of pre-qualified leads instead of relying on listing sites alone.
Would it be helpful to see how they did it? I can send over a one-page summary.
Either way, I hope things are going well at {{company_name}}. 11-15% reply rate
Thursday best day
9:00-10:30 AM best time
Personalization Tips
- Match the case study property count to their portfolio size
- Reference a specific challenge common to their property type
- Mention seasonal leasing patterns relevant to their market
- Note a specific listing platform they appear to rely on
When to Use
Send 4-6 business days after the first follow-up. Best when you can offer a relevant case study with specific metrics that match their firm size.
When NOT to Use
Avoid if the manager has recently posted about strong leasing results or portfolio performance.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.