Follow-up #1 C-Suite / Founder Enterprise
Follow-up #1 for Digital Marketing Agencies
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Re: Agency pipeline at scale
Email Template
Hi {{first_name}},
I wanted to circle back with a relevant example. A top-20 agency recently used our platform to unify outbound across 12 regional offices. The result was a 28% lift in qualified pipeline and a single dashboard their CEO reviews weekly.
Given {{company_name}}'s scale, I thought this might be worth discussing. Happy to share the full case study if helpful. 4-7% reply rate
Wednesday best day
6:30-7:30 AM best time
Personalization Tips
- Reference a specific challenge facing their agency network or holding company
- Mention any recent strategic shifts announced in trade publications
- Note if they recently appointed a Chief Growth Officer or similar role
- Tie in macro trends like agency consolidation or in-housing threats
When to Use
Send 5-7 days after the first email. Use when you can reference an enterprise-scale case study or relevant industry benchmark.
When NOT to Use
Do not send if the executive's assistant already responded on their behalf or if the company is in a quiet period.
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