Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Digital Marketing Agencies
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Re: Scaling {{company_name}} without margin erosion
Email Template
Hi {{first_name}},
Following up on my note about pipeline efficiency for {{company_name}}. I wanted to add one thing that might resonate.
We recently helped a 200-person agency reduce their cost per qualified meeting by 42% while increasing total meetings by 60%. The key was replacing manual BDR workflows with systematic outbound sequences.
If pipeline economics are on your radar, I would love to share how they did it. 7-10% reply rate
Tuesday best day
7:00-8:00 AM best time
Personalization Tips
- Reference any earnings calls or public financial data if they are part of a public holding company
- Mention competitors who are investing in outbound automation
- Note recent press coverage about their agency as a conversation starter
- Tie in industry trends like AI adoption in agencies
When to Use
Send 4-5 days after the first email. Use when you have a compelling case study or metric to add to the conversation.
When NOT to Use
Do not send if the executive already forwarded your first email to someone else on their team.
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