Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Digital Marketing Agencies
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One agency's path from $5M to $8M ARR
Email Template
Hi {{first_name}},
I have reached out a couple of times about pipeline efficiency for {{company_name}}. Rather than another pitch, here is a concrete example.
A 150-person agency used our system to build a predictable outbound engine that contributed $3M in new revenue over 18 months. Their CEO said it was the single highest-ROI investment outside of talent.
If you are open to it, I can share the specifics in a brief call. 5-8% reply rate
Wednesday best day
7:00-8:00 AM best time
Personalization Tips
- Reference their revenue range if publicly available or estimable
- Mention industry benchmarks for agencies their size
- Note if they recently raised funding or took on investment
- Tie in their stated growth goals from interviews or conference talks
When to Use
Send 5-7 days after the first follow-up. Use when you have a compelling revenue-focused case study to share.
When NOT to Use
Do not send if the agency is publicly going through financial difficulties or restructuring.
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