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First Email Individual Contributor Small Business

First Email for Digital Marketing Agencies

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

Less busywork, more client wins for your team

Email Template
Hi {{first_name}},

Working at a small agency like {{company_name}} probably means you wear a lot of hats. And when prospecting gets added to the mix on top of client deliverables, something always slips.

I wanted to share something that might help. We built a system specifically for agency professionals who need to run outreach without it becoming a second full-time job. It handles list building, personalization, and follow-up scheduling so you can focus on the strategic work.

One account exec at a 20-person agency told us it cut their prospecting prep from 3 hours to 30 minutes per week.

Would it be worth taking a quick look, {{first_name}}?
12-16% reply rate
Monday best day
10:00-11:00 AM best time

Personalization Tips

  • Reference specific platforms or tools they use based on their LinkedIn profile
  • Mention certifications like Google Ads or HubSpot that show their skill set
  • Note their client-facing role and tailor the pitch to time savings on non-billable work
  • Comment on content they have published or shared that shows their expertise

When to Use

Use when reaching out to account executives, strategists, or specialists at small agencies who handle prospecting alongside client work.

When NOT to Use

Avoid if the person has no involvement in business development or prospecting activities.

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