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Follow-up #2 Individual Contributor Small Business

Follow-up #2 for Digital Marketing Agencies

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

Free templates for agency outreach

Email Template
Hi {{first_name}},

I know I have reached out a couple of times. Instead of another pitch, here are three outreach templates built specifically for small digital agencies that you can copy and use today. No sign-up needed.

If they work well for you and {{company_name}}, we have a lot more where those came from.

Either way, hope they help.
10-14% reply rate
Monday best day
10:00-11:00 AM best time

Personalization Tips

  • Tailor the templates mentioned to match their specific agency niche
  • Reference the types of prospects their agency typically targets
  • Mention a tool they use that complements the templates
  • Note their experience level to calibrate the template complexity

When to Use

Send 3-5 days after the first follow-up. Free templates are a high-value, low-friction offer for ICs.

When NOT to Use

Do not send if they already signed up for your free resources or trial.

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