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Follow-up #1 Manager / Director Small Business

Follow-up #1 for Digital Marketing Agencies

Targeting manager / director at small business companies (1-50 employees).

Subject Line

Re: Saving your team time on outreach

Email Template
Hi {{first_name}},

I reached out recently about helping your team at {{company_name}} spend less time on prospecting. Wanted to share a quick win that might resonate.

One small agency manager told us their team went from sending 30 personalized emails a week to 150, without hiring anyone. The time they saved went straight back into client strategy and retention.

Would a 10-minute walkthrough be useful?
12-16% reply rate
Wednesday best day
9:00-10:00 AM best time

Personalization Tips

  • Reference a recent blog post or social media update from their agency
  • Mention a specific service they offer where outbound prospecting matters most
  • Note if they recently launched a new offering that needs market traction
  • Tie in seasonal patterns in their industry for urgency

When to Use

Send 3-4 days after the first email. Works well when you can quantify the time savings for a small team.

When NOT to Use

Do not send if they replied asking to be removed from your list or if they are on vacation based on auto-reply.

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