Follow-up #1 C-Suite / Founder Enterprise
Follow-up #1 for EdTech
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Research finding relevant to {{company_name}}
Email Template
{{first_name}},
Following up on my note about efficacy reporting at {{company_name}}. Rather than restate the pitch, I wanted to pass along something actionable.
We recently completed an analysis of how ESSA evidence tier requirements are shifting procurement decisions at the state level. Three states that previously accepted Tier 4 evidence are now requiring Tier 2 or higher for contracts above $500K. The timeline for compliance is tighter than most vendors expect.
Given {{company_name}}'s footprint, this likely affects several of your existing agreements. Happy to share the state-by-state breakdown if it would be useful. 5-7% reply rate
Wednesday best day
7:30-9:00 AM best time
Personalization Tips
- Reference specific states where they have major contracts
- Mention upcoming state-level procurement deadlines relevant to their products
- Note a recent policy change in education that affects their market
- Connect to a public statement by their Chief Academic Officer about evidence standards
When to Use
When following up with enterprise edtech executives who did not respond to the first email, particularly when you have new regulatory or market intelligence to share.
When NOT to Use
When the regulatory angle does not apply to their specific product category or when they have an in-house government relations team that already tracks this.
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