Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for EdTech
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
State procurement trends you should know
Email Template
{{first_name}},
One final note. Three state education agencies announced updated evidence requirements for edtech procurement in the past quarter. Two of them directly affect the product categories where {{company_name}} competes.
Vendors who cannot demonstrate Tier 2 ESSA evidence or equivalent will be excluded from approved vendor lists starting next fiscal year. Given your market position, this is likely already on your radar, but the timelines are tighter than most teams realize.
I have a summary of the changes and what they mean for vendors at your scale. Happy to share it regardless of whether we end up working together. 4-6% reply rate
Tuesday best day
7:00-8:30 AM best time
Personalization Tips
- Reference specific states relevant to their largest contracts
- Mention their current ESSA evidence tier from public databases
- Note a competitor who recently achieved a higher evidence rating
- Connect to a state-level policy maker they may know from conference circuits
When to Use
When sending a second follow-up to enterprise edtech executives using regulatory urgency as a legitimate reason to re-engage.
When NOT to Use
When the regulatory changes do not apply to their specific product category or when their government affairs team is already publicly engaged on the issue.
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