Objection Handler C-Suite / Founder Enterprise
Objection Handler for EdTech
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Addressing the build vs buy question
Email Template
{{first_name}},
I hear you. With {{company_name}}'s engineering resources, building an internal efficacy reporting system is absolutely feasible. The question is whether it is the best use of your team's time.
The companies we work with at your scale typically have the talent to build this. What they lack is the time. Their engineering and research teams are focused on core product development, and diverting resources to build and maintain reporting infrastructure means those features ship later.
Our system also includes benchmark data from hundreds of edtech deployments, which is something an internal build cannot replicate. That comparative context is often what makes efficacy reports persuasive to procurement committees.
Would it be useful to have a technical conversation about what building this internally would actually require versus our approach? No pitch, just an honest comparison. 8-11% reply rate
Tuesday best day
8:00-9:30 AM best time
Personalization Tips
- Reference their engineering team size and current hiring priorities
- Mention a specific product launch or feature they are working on that would compete for resources
- Note the number of different stakeholders who consume their efficacy reports
- Connect to a public statement about their technology strategy or build philosophy
When to Use
When an enterprise edtech executive objects by saying they can build the solution internally with their own team.
When NOT to Use
When they have already committed resources to an internal build and are past the decision point.
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