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First Email C-Suite / Founder Mid-Market

First Email for Event Planning & Catering

Targeting c-suite / founder at mid-market companies (51-500 employees).

Subject Line

Scaling {{company_name}} beyond local referrals

Email Template
Hi {{first_name}},

As {{company_name}} grows its team and event portfolio, I imagine the pressure to maintain margins while scaling operations is top of mind. Mid-sized event and catering companies often face a tricky inflection point where the systems that worked at ten events a month start breaking at forty.

I have been working with event companies in a similar stage and noticed a common pattern: outreach to corporate clients and venue partners still relies on outdated processes, leaving revenue on the table during slower quarters.

Would it make sense to connect briefly so I can share what has worked for companies at your stage? I am happy to keep it short and focused on what matters most to {{company_name}} right now.
6-9% reply rate
Wednesday best day
8:00 AM best time

Personalization Tips

  • Mention their expansion into new markets or regions you noticed from LinkedIn or press coverage
  • Reference their recent hire announcements or team growth as a sign of scaling
  • Note a specific corporate client or venue partnership they have highlighted publicly
  • Acknowledge any industry association memberships or certifications they hold

When to Use

Use when targeting CEOs or founders of mid-market event companies that are actively scaling and likely dealing with operational bottlenecks in sales and client acquisition.

When NOT to Use

Skip if the company is in a downsizing phase or has recently gone through a merger where leadership is in transition.

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