Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Event Planning & Catering
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Results from an event company your size
Email Template
Hi {{first_name}},
I realize I may have caught you at a busy time with my previous messages. Before I move on, I wanted to share one quick result that might be relevant to {{company_name}}.
A mid-market event management company with about two hundred employees was losing bids to both smaller boutique firms and larger enterprise competitors. They found that their outreach to corporate decision-makers lacked the specificity needed to stand out. After adopting a segmented approach where different outreach sequences targeted different buyer personas, they increased their win rate on competitive bids by twenty-two percent in one year.
If standing out in competitive situations is a priority for {{company_name}}, I would welcome the chance to share the details. If the timing is off, I understand completely. 6-10% reply rate
Wednesday best day
8:00 AM best time
Personalization Tips
- Reference specific competitive dynamics in their market that you have observed
- Mention a recent bid or contract they won or lost that is publicly known
- Note how their positioning compares to competitors in their region
When to Use
Send seven to ten business days after the first follow-up, leveraging competitive positioning as a motivator for mid-market executives.
When NOT to Use
Skip if they explicitly said the timing is not right or asked you to follow up at a specific future date.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.