Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Event Planning & Catering
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
A different angle for {{company_name}}
Email Template
Hi {{first_name}},
I sent a note last week about helping mid-market event companies scale their client acquisition. I realize my first message may not have landed at the right time, so I wanted to follow up with a different angle.
One trend I am seeing among growing event and catering companies is the shift toward proactive outbound outreach instead of waiting for inbound inquiries. The firms that make this shift tend to see more consistent quarterly revenue and less dependence on seasonal demand cycles.
If {{company_name}} is exploring ways to smooth out revenue and win more recurring corporate contracts, I would welcome a short conversation to share what is working in the market right now. 7-11% reply rate
Tuesday best day
8:30 AM best time
Personalization Tips
- Reference a recent industry report or trend relevant to their market segment
- Mention any new hires or job postings that suggest they are in growth mode
- Note a specific service area where they could expand their client base
When to Use
Send four to six business days after the first email to mid-market CEOs, offering a fresh perspective on outbound sales for event companies.
When NOT to Use
Skip if they responded to the first email or if you noticed they are in the middle of a major event season when they would be too busy to engage.
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