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Follow-up #1 C-Suite / Founder Small Business

Follow-up #1 for Event Planning & Catering

Targeting c-suite / founder at small business companies (1-50 employees).

Subject Line

One more thought on growing {{company_name}}

Email Template
Hi {{first_name}},

I reached out last week about helping {{company_name}} build a more predictable pipeline for event bookings. I know things move fast when you are running a small operation, so I wanted to follow up with something concrete.

I recently came across a straightforward approach that helped a boutique catering company add twelve new corporate clients in a single quarter without hiring a salesperson. The key was a targeted outreach sequence that focused specifically on office managers and executive assistants at mid-sized companies in their area.

Would that kind of result be meaningful for {{company_name}}? Happy to share the details in a quick call.
10-14% reply rate
Thursday best day
8:00 AM best time

Personalization Tips

  • Reference a specific pain point from their website or recent social media post
  • Mention a local competitor who has recently expanded and what that might mean for their market
  • Note any upcoming seasonal demand they should be preparing for

When to Use

Send three to five business days after the first email if there was no response, adding a new angle about concrete client acquisition results.

When NOT to Use

Do not send if they already replied to the first email, even with a negative response.

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