Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Event Planning & Catering
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One more thought on growing {{company_name}}
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} build a more predictable pipeline for event bookings. I know things move fast when you are running a small operation, so I wanted to follow up with something concrete.
I recently came across a straightforward approach that helped a boutique catering company add twelve new corporate clients in a single quarter without hiring a salesperson. The key was a targeted outreach sequence that focused specifically on office managers and executive assistants at mid-sized companies in their area.
Would that kind of result be meaningful for {{company_name}}? Happy to share the details in a quick call. 10-14% reply rate
Thursday best day
8:00 AM best time
Personalization Tips
- Reference a specific pain point from their website or recent social media post
- Mention a local competitor who has recently expanded and what that might mean for their market
- Note any upcoming seasonal demand they should be preparing for
When to Use
Send three to five business days after the first email if there was no response, adding a new angle about concrete client acquisition results.
When NOT to Use
Do not send if they already replied to the first email, even with a negative response.
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Related Templates
First Email
Event Planning & Catering · C-Suite / Founder · Small Business
Follow-up #2
Event Planning & Catering · C-Suite / Founder · Small Business
Objection Handler
Event Planning & Catering · C-Suite / Founder · Small Business
Breakup Email
Event Planning & Catering · C-Suite / Founder · Small Business