Follow-up #2 for Event Planning & Catering
Targeting c-suite / founder at small business companies (1-50 employees).
How a catering company added 40% more bookings
Hi {{first_name}},
I have reached out a couple of times and I know running {{company_name}} keeps you busy, so I will keep this short.
A small catering company I worked with recently was struggling with the same feast-or-famine booking cycle that most small event businesses face. After implementing a simple weekly outreach routine targeting local businesses and HR departments, they saw a forty percent increase in bookings over two quarters.
The founder told me the biggest surprise was how many companies in her area had never been approached by a local caterer and were happy to learn about the option.
If you are curious about how this could work for {{company_name}}, I am here. If not, no hard feelings at all. Personalization Tips
- Mention a comparable success story from their specific niche within event planning
- Reference their local business community and untapped market potential
- Note any seasonal patterns that make this timing particularly relevant
When to Use
Send seven to ten business days after the first follow-up, using social proof from a relatable small business to break through inertia.
When NOT to Use
Do not use if the prospect asked to be removed from your list or indicated they are not interested.
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Related Templates
First Email
Event Planning & Catering · C-Suite / Founder · Small Business
Follow-up #1
Event Planning & Catering · C-Suite / Founder · Small Business
Objection Handler
Event Planning & Catering · C-Suite / Founder · Small Business
Breakup Email
Event Planning & Catering · C-Suite / Founder · Small Business