Objection Handler C-Suite / Founder Small Business
Objection Handler for Event Planning & Catering
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
I hear you, and a quick thought
Email Template
Hi {{first_name}},
Thank you for your honest response. I completely understand your concern, and it is one I hear frequently from founders of small event businesses. You have built {{company_name}} on relationships and reputation, and anything that feels like it might dilute that personal touch is worth questioning.
What I have found is that the best cold outreach for event companies does not replace the personal approach. It extends it. Think of it as reaching the corporate office managers, HR directors, and executive assistants who would be a perfect fit for your services but have never heard of {{company_name}} because they are outside your current referral network.
The event businesses that do this well maintain their boutique feel while simply reaching more of the right people. Would you be open to seeing one example of how this works in practice? 14-18% reply rate
Wednesday best day
8:00 AM best time
Personalization Tips
- Address their specific objection by name, whether it is budget, time, or skepticism about cold email
- Reference the personal reputation they have built and how outreach can amplify it
- Mention a comparable small business owner who had the same concern and how it was resolved
When to Use
Use when a small business founder responds with skepticism about cold outreach, concerns about cost, or doubts about whether it fits their business model.
When NOT to Use
Do not use if their objection is a clear no or if they asked to be removed from your contact list.
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