First Email Manager / Director Mid-Market
First Email for Event Planning & Catering
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Helping your team land more corporate events
Email Template
Hi {{first_name}},
Managing event operations at a growing company like {{company_name}} means you are probably seeing increased demand for corporate events, galas, and large-scale catering contracts. The challenge is that winning those bigger accounts often requires a more systematic outreach approach than what worked when the company was smaller.
I have been helping event and catering managers at mid-sized companies build repeatable processes for reaching decision-makers at corporations, venues, and organizations that book recurring events.
Would it be worth a fifteen-minute conversation to see if there is a fit? I can share a couple of specific tactics that have driven results for teams in your position.
Looking forward to hearing from you, {{first_name}}. 9-13% reply rate
Thursday best day
9:30 AM best time
Personalization Tips
- Mention a recent large event they managed that you found through social media or press
- Reference their team size and how it has grown based on LinkedIn research
- Note any new service lines they have launched, such as virtual events or hybrid offerings
- Comment on a venue partnership or preferred vendor relationship they highlight on their website
When to Use
Use when reaching out to event managers or directors at mid-market companies who are actively pursuing larger corporate contracts and need better outreach processes.
When NOT to Use
Avoid if the company primarily handles only one type of event and is not looking to expand into corporate or recurring contracts.
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