Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Event Planning & Catering
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How event teams are winning bigger contracts
Email Template
Hi {{first_name}},
I have reached out a couple of times and want to respect your time. One last thing I wanted to share before I step back.
I recently spoke with a director of events at a mid-market company who told me their biggest challenge was not finding leads but converting them. Their team was sending generic outreach to every prospect and getting mediocre results. After building tailored sequences for each client segment, their conversion from initial outreach to booked meeting jumped from four percent to eleven percent.
The director credited the improvement to understanding that a corporate retreat buyer and a wedding planner need completely different messaging, even though both are event clients.
If {{company_name}} is looking to improve outreach conversions, I would enjoy sharing the approach. Either way, I appreciate you reading this far, {{first_name}}. 8-11% reply rate
Monday best day
9:30 AM best time
Personalization Tips
- Reference the different client segments their company serves based on their marketing materials
- Mention any conversion challenges that are common in their specific event niche
- Note recent hires in their sales or business development team
When to Use
Send seven to nine business days after the first follow-up, sharing conversion data and segment-specific insights for mid-market event managers.
When NOT to Use
Do not send if they asked not to be contacted again or if you detected an auto-reply indicating extended absence.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.