Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Event Planning & Catering
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Quick follow-up on corporate event outreach
Email Template
Hi {{first_name}},
I wanted to follow up on my previous message about helping {{company_name}} build a stronger outreach process for landing corporate event contracts. I know managers at your level are pulled in many directions, so I will keep this brief.
Since my last email, I had a conversation with an event director at a similar-sized company who shared that their team cut their average sales cycle from six weeks to three by using a more targeted outreach approach. The biggest change was segmenting their prospect list by event type rather than company size.
If that kind of improvement would be valuable for your team, I am happy to share the specifics. Would a ten-minute call this week or next work for you? 9-12% reply rate
Thursday best day
9:00 AM best time
Personalization Tips
- Reference a specific corporate client segment they could be targeting based on their portfolio
- Mention their team structure and how outreach responsibilities are likely distributed
- Note any CRM or event management tools visible from their tech stack
When to Use
Send four to five business days after the first email, sharing a specific result from a comparable company to build credibility with mid-market managers.
When NOT to Use
Skip if you received an out-of-office reply or if the manager has changed roles since your first outreach.
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