First Email Individual Contributor Enterprise
First Email for Law Firms
Targeting individual contributor at enterprise companies (500+ employees).
Subject Line
Client development for associates at large firms
Email Template
Hi {{first_name}},
Developing business as an associate at a firm the size of {{company_name}} presents a unique challenge. The firm has extensive resources and brand recognition, but the internal competition for origination credit can make it difficult to carve out your own niche. Many associates I speak with feel like they are waiting in line behind partners who have had decades to build their networks.
We work with attorneys at large firms who want to proactively build relationships in specific industry verticals or practice niches. The approach is designed to complement your firm's existing marketing and BD infrastructure rather than compete with it. Several attorneys at peer firms have used this to develop relationships that led to origination credit within their first two years of outreach.
I put together an overview of how associates at firms your size are approaching this, including the specific steps they take to navigate internal politics around credit allocation.
Would you be interested in reviewing it? I can also tailor the recommendations to your specific practice area if that would be more useful. 9-12% reply rate
Thursday best day
7:00 PM best time
Personalization Tips
- Reference their practice group and any sub-specialties listed in their bio
- Mention any client alerts, blog posts, or legal updates they have authored
- Note their involvement in firm committees or associate development programs
- Acknowledge the competitive landscape in their practice area at the firm
When to Use
Use when reaching out to mid-level or senior associates at large firms who are thinking about partnership track and need to demonstrate business development ability.
When NOT to Use
Avoid if the attorney is in a service partner track where origination credit is not a primary metric.
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