Follow-up #1 Individual Contributor Enterprise
Follow-up #1 for Law Firms
Targeting individual contributor at enterprise companies (500+ employees).
Subject Line
Re: client development at {{company_name}}
Email Template
Hi {{first_name}},
I wanted to follow up on my earlier message about building client relationships at {{company_name}}. I know associates at large firms often feel like business development is something they will worry about later, but the attorneys who start early tend to have a significant advantage when partnership decisions are made.
One thing I have seen work well at firms your size is leveraging the firm's brand to open doors that would be harder to open at a smaller firm, while building personal relationships that become portable over time. It requires a specific approach to avoid stepping on partners' existing relationships, but the attorneys who navigate it well end up with both origination credit and strong internal advocates.
I have a detailed guide on how associates at large firms are doing this successfully. Would you like me to send it your way? 10-13% reply rate
Thursday best day
7:30 PM best time
Personalization Tips
- Reference their practice group and any mentorship programs at the firm
- Mention any pro bono or associate committee leadership roles
- Note their educational background and any clerkship experience
When to Use
Send 5-6 business days after the first email to associates at large firms who are likely thinking about long-term career positioning.
When NOT to Use
Do not send if the attorney is a first or second-year associate who has not yet been given any BD responsibilities.
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