Follow-up #2 Individual Contributor Enterprise
Follow-up #2 for Law Firms
Targeting individual contributor at enterprise companies (500+ employees).
Subject Line
Associate origination at large firms
Email Template
Hi {{first_name}},
I wanted to share one final example before I step back from this thread.
An associate at a firm comparable to {{company_name}} used a structured outreach program focused on a niche within their practice area. Over 18 months, she originated 11 new client relationships that were entirely her own. The firm's compensation committee recognized these originations in her annual review, and she was invited to present her approach to the associate development committee as a model for other attorneys to follow.
The approach worked specifically because it was designed for the large firm environment, with built-in safeguards around conflict checking, partner communication, and brand consistency.
If you are interested in learning how she navigated the internal dynamics, I would be glad to share the details. Otherwise, I appreciate your time and wish you well. 8-11% reply rate
Thursday best day
6:30 PM best time
Personalization Tips
- Reference their firm's associate development or mentoring programs
- Mention any niche specializations they are developing within their practice
- Note the firm's partnership track timeline and recent promotion cycles
When to Use
Send 6-7 business days after follow-up 1 with a story about navigating large firm politics around business development.
When NOT to Use
Do not send if the attorney has recently been passed over for promotion, as the partnership angle may be sensitive.
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