First Email Individual Contributor Mid-Market
First Email for Law Firms
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Standing out among 50+ attorneys at your firm
Email Template
Hi {{first_name}},
At a firm with dozens of attorneys, the ones who make partner fastest tend to be the ones who figure out client development early. But most mid-size firms invest their BD budget at the partner level, leaving associates and counsel to figure it out on their own.
We work with attorneys at firms like {{company_name}} who want to build a portable book of business without waiting for partners to hand them opportunities. The approach is straightforward and designed to fit around a full billable schedule. It focuses on getting your name in front of decision-makers in industries where your expertise applies.
I have a short breakdown of what is working for attorneys at your level in similar firms. It covers the specific outreach approaches that generate responses without feeling pushy or unprofessional.
Would it be helpful if I shared that with you? 11-15% reply rate
Wednesday best day
5:30 PM best time
Personalization Tips
- Reference their specific practice area expertise and any published articles
- Mention their path to the firm, especially if they clerked or came from a larger firm
- Note any pro bono work or community involvement listed in their bio
- Acknowledge the industry sectors they focus on within their practice
When to Use
Use when targeting senior associates or of-counsel attorneys at mid-size firms who want to differentiate themselves and build origination credit.
When NOT to Use
Avoid if the attorney recently made partner, as the messaging around career advancement will feel off-target.
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