Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Law Firms
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
How one associate made partner ahead of peers
Email Template
Hi {{first_name}},
One last thing I wanted to share before stepping back on this topic.
An associate at a 70-attorney firm used targeted outreach to build relationships with in-house counsel at healthcare companies. Within a year, she had originated enough business to differentiate herself from other associates up for partnership at the same time. The partnership committee specifically cited her demonstrated ability to generate business as a key factor in their decision.
The approach she used was not complicated, but it was systematic. And it did not require her to attend a single networking event or take anyone to lunch. It was all done through well-crafted, personalized outreach.
If that approach interests you, I can share the specifics. Otherwise, I wish you the best at {{company_name}} and hope our paths cross in the future. 11-14% reply rate
Wednesday best day
5:00 PM best time
Personalization Tips
- Reference their approximate timeline to partnership consideration
- Mention the industry sectors where their practice area has the most demand
- Note any partnership announcements at their firm to make the topic timely
When to Use
Send 5-6 business days after follow-up 1 with a partnership-focused success story for associates at mid-size firms.
When NOT to Use
Do not send if the attorney has already made partner or is clearly not on that track.
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