Follow-up #1 Individual Contributor Mid-Market
Follow-up #1 for Law Firms
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
What other associates at mid-size firms do
Email Template
Hi {{first_name}},
Following up on my note about client development at {{company_name}}. I wanted to share a quick insight that might resonate.
The associates who build the strongest books at mid-size firms tend to pick one narrow industry vertical and become the go-to person for legal questions in that space. They do not try to compete with partners on breadth. They compete on depth and accessibility. One attorney I worked with chose fintech companies under 200 employees and now originates more work in that niche than anyone else at her firm.
I have a short playbook on how to identify and own a niche like this. Would it be useful for you? 12-15% reply rate
Wednesday best day
6:00 PM best time
Personalization Tips
- Reference any industry focus areas they have started to develop
- Mention specific types of matters they have worked on from their bio
- Note their involvement in any industry-specific bar association sections
When to Use
Send 4-5 business days after the first email to associates thinking about how to differentiate within a larger attorney roster.
When NOT to Use
Do not send if the attorney appears to be on a non-partnership track or is primarily in a support role.
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