First Email Manager / Director Mid-Market
First Email for Law Firms
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Growing {{company_name}}'s {{practice_area}} pipeline
Email Template
Hi {{first_name}},
Managing a practice group at a mid-size firm comes with an interesting tension. You need to grow the book of business to justify headcount and attract laterals, but the attorneys in your group would rather focus on substantive legal work than prospecting.
We work with practice group chairs at firms like {{company_name}} to build outbound pipelines that generate qualified consultations without requiring attorneys to become salespeople. The approach complements your existing referral network and gives you better data on where new matters are actually coming from.
Would it be worth a 20-minute conversation to see if this fits what your group is working toward this year? 9-13% reply rate
Wednesday best day
11:30 AM best time
Personalization Tips
- Reference the size and composition of their practice group
- Mention any recent matters or deals their group has been involved in
- Note their firm's growth trajectory or recent hiring in the practice area
- Acknowledge any industry specialization within their practice group
When to Use
Use when reaching out to practice group chairs or directors at mid-size firms who have revenue targets and team growth ambitions.
When NOT to Use
Avoid if the practice group is already well-established and not in growth mode, as the urgency will not land.
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