Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Law Firms
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Quick follow-up on practice group growth
Email Template
Hi {{first_name}},
Following up on my earlier note about building a pipeline for your practice group at {{company_name}}. I wanted to add one thing that might be relevant.
Practice group chairs at mid-size firms tell us their biggest frustration is not a lack of leads. It is that the leads they do get are often the wrong fit, coming from general firm marketing that does not differentiate between practice areas. The groups that build their own targeted outreach end up with higher-quality consultations and better realization rates because they are talking to prospects who actually need their specific expertise.
Would it be useful to see how other practice groups at firms your size are handling this? 10-13% reply rate
Wednesday best day
12:30 PM best time
Personalization Tips
- Reference the number of attorneys in their specific practice group
- Mention a recent win or notable matter from their group
- Note any cross-selling opportunities between their group and others at the firm
When to Use
Send 4-5 business days after the first email to practice group chairs who may be thinking about differentiation within their firm.
When NOT to Use
Do not send during major litigation deadlines or trial periods when the attorney will be heads-down on case work.
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