Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Law Firms
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How one practice group doubled consultations
Email Template
Hi {{first_name}},
Last follow-up on this topic. I wanted to share a result that might be relevant to your group at {{company_name}}.
A litigation practice group at a 75-attorney firm implemented targeted outreach to general counsel at companies in two specific industry verticals. Within one quarter, they doubled their new consultation volume for those verticals compared to the prior year. The practice group chair told us the biggest surprise was that the outreach did not cannibalize their referral business. It actually increased referrals because their name was coming up more frequently in industry conversations.
If that kind of result would be valuable for your practice group, I would be glad to share the specifics. If not, no worries at all. 9-12% reply rate
Tuesday best day
12:00 PM best time
Personalization Tips
- Reference the industry verticals most relevant to their practice group
- Mention the size of companies that typically become their clients
- Note any competitive practice groups at rival firms in their market
When to Use
Send 5-6 business days after follow-up 1 with a social proof story from a comparable practice group at a similar-sized firm.
When NOT to Use
Do not send if you know the practice group recently lost a major client and may be in a defensive posture.
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