Follow-up #1 Manager / Director Small Business
Follow-up #1 for Law Firms
Targeting manager / director at small business companies (1-50 employees).
Subject Line
A quick example for {{company_name}}
Email Template
Hi {{first_name}},
I sent a note a few days ago about building a more reliable pipeline for your practice area at {{company_name}}. Wanted to follow up with a quick example.
A practice group lead at a firm similar to yours started using a structured outreach approach targeting in-house counsel at mid-size companies in their region. Within three months, they had five new consultations from companies that had never heard of the firm before. All from a process that took about two hours per week.
If you are curious about the specifics, I am happy to walk through it. No formal meeting needed, just a quick call. 12-16% reply rate
Tuesday best day
1:00 PM best time
Personalization Tips
- Reference the specific types of clients their practice area serves
- Mention a recent development in their practice area that creates urgency
- Note any competitive dynamics in their local legal market
When to Use
Send 3-4 business days after the first email when you have a relatable example to share with practice group leads.
When NOT to Use
Do not send if the attorney has indicated on social media that they are overwhelmed with existing caseload.
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