Follow-up #2 Manager / Director Small Business
Follow-up #2 for Law Firms
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Results from a firm like yours
Email Template
Hi {{first_name}},
I wanted to share a quick result before I stop following up on this thread.
A practice group lead at an 18-attorney firm told us that after six weeks of structured outreach targeting mid-size businesses in their region, they had eight new consultations booked. Four of those became active clients. The total time she spent on outreach was about two hours per week, and most of that was reviewing prospect lists and personalizing brief messages.
If you are interested in seeing how she set this up, it only takes about 10 minutes to walk through. Let me know if that would be useful for what you are building at {{company_name}}. 11-15% reply rate
Thursday best day
11:00 AM best time
Personalization Tips
- Reference the specific client segment that would be most valuable for their practice
- Mention any recent case wins that suggest their practice area is active
- Note their geographic focus and the density of potential clients in their region
When to Use
Send 4-6 business days after follow-up 1 to practice group leads at small firms with a concrete, relatable success story.
When NOT to Use
Do not send if you have already connected with the managing partner at the same firm.
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