Objection Handler Manager / Director Small Business
Objection Handler for Law Firms
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Totally understand, {{first_name}}
Email Template
Hi {{first_name}},
I appreciate you letting me know. Your concern about time is completely reasonable. Practice group leads at small firms are already juggling billable work, management responsibilities, and the existing business development they do.
That is actually the reason this approach works well for attorneys in your position. The entire process takes about 90 minutes per week once it is set up, and most of that time is reviewing and approving outreach rather than creating it from scratch. One practice group lead told me she spends less time on this than she used to spend preparing for a single networking lunch.
If the time investment is the main barrier, I would be happy to walk through exactly what the weekly commitment looks like so you can decide if it fits your schedule. No obligation beyond that conversation. 14-18% reply rate
Thursday best day
12:00 PM best time
Personalization Tips
- Acknowledge their specific time concern and validate it
- Reference their billable hour requirements or workload indicators
- Mention how the approach integrates with what they already do for BD
When to Use
Use when a practice group lead at a small firm objects based on not having enough time for another initiative.
When NOT to Use
Do not use if the objection is about cost rather than time.
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