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First Email C-Suite / Founder Mid-Market

First Email for Logistics & Supply Chain

Targeting c-suite / founder at mid-market companies (51-500 employees).

Subject Line

{{company_name}}'s freight spend as you scale

Email Template
Hi {{first_name}},

Scaling a logistics operation from dozens to hundreds of routes introduces cost leaks that are hard to spot without better visibility. I imagine {{company_name}} is navigating some of these growing pains right now.

We work with mid-size logistics firms to bring freight spend under control during high-growth phases. Our clients typically find 15-20% in savings they did not know were there, mostly from carrier rate optimization and load consolidation.

I would love to learn how {{company_name}} is approaching this. Would a 15-minute call next week work?
6-10% reply rate
Tuesday best day
8:00-9:30 AM best time

Personalization Tips

  • Reference a recent funding round, expansion, or new warehouse location
  • Mention specific freight lanes or corridors relevant to their geography
  • Note their carrier mix if visible from job postings or press releases
  • Cite industry benchmarks for companies at their revenue stage

When to Use

When targeting VP-level or C-suite at mid-market logistics firms that are visibly scaling operations.

When NOT to Use

When the company just completed a major technology overhaul or signed a long-term contract with a competitor.

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