Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Logistics & Supply Chain
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One more data point for {{company_name}}
Email Template
{{first_name}},
Quick update. A mid-market 3PL we work with just shared their Q1 results: 19% reduction in freight spend and a 12-point improvement in on-time delivery. They attributed most of the gain to better carrier rate visibility.
If {{company_name}} is evaluating ways to tighten freight costs this year, I would be glad to share their approach. If the timing is off, I understand completely. 6-9% reply rate
Thursday best day
8:00-9:30 AM best time
Personalization Tips
- Align the case study to their 3PL, brokerage, or shipper model
- Reference a quarterly planning cycle as a natural decision point
- Mention market rate trends that make optimization timely
When to Use
When sending a second follow-up to a mid-market executive, anchoring on fresh social proof with specific metrics.
When NOT to Use
When you have already shared case study data in the first follow-up, as repeating the approach will feel redundant.
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