Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Logistics & Supply Chain
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Freight savings benchmark for {{company_name}}
Email Template
{{first_name}},
Following up on my earlier note. I pulled together a freight cost benchmark for mid-market logistics companies in your region. The data shows that companies at {{company_name}}'s stage typically leave 12-18% in savings on the table due to fragmented carrier contracts.
Happy to share the full benchmark if it would be useful. No strings attached.
Would that be worth a look? 8-12% reply rate
Thursday best day
8:00-9:30 AM best time
Personalization Tips
- Tailor the benchmark to their specific logistics vertical, such as 3PL, freight brokerage, or e-commerce fulfillment
- Reference a market trend affecting their region or freight lanes
- Mention a recent industry event or conference relevant to their operations
- Note a competitor who has recently publicized efficiency improvements
When to Use
When following up with a C-level contact at a mid-market firm, offering a value-add resource rather than just checking in.
When NOT to Use
When your first email bounced or was marked as spam, indicating a deliverability issue to address first.
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