Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Photography
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Following up on outbound for {{company_name}}
Email Template
Hi {{first_name}},
I wanted to circle back on my earlier note about building an outbound pipeline for {{company_name}}. I realize that evaluating new approaches to client acquisition is rarely the most urgent item on the list, even when it is one of the most important.
Since I last wrote, I put together a short case study from a photography company at a similar stage that added a structured outreach program alongside their existing inbound efforts. They were able to generate thirty-five qualified conversations in their first quarter without adding any sales headcount.
Would it be helpful if I sent that case study over? It is a quick read. 8-11% reply rate
Tuesday best day
8:30 AM best time
Personalization Tips
- Reference any company news or announcements that have come out since your first email
- Mention a specific metric or growth indicator relevant to their business stage
- Note any competitive moves in their market that create urgency for outbound outreach
When to Use
Send four to five business days after the first email if the CEO or founder of a mid-market photography company has not replied.
When NOT to Use
Do not send if they opened the first email and clicked through but have not yet had enough time to respond.
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