Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Photography
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Results from a photography company your size
Email Template
Hi {{first_name}},
I wanted to share a quick result that might put my earlier messages in better context. A mid-sized photography company with a team of about forty launched an outbound campaign targeting enterprise clients in the hospitality and real estate sectors. Within six months, they attributed over two hundred thousand dollars in new annual revenue directly to outreach that their marketing team was not previously doing.
The key was that they did not replace their existing channels. They layered outbound on top of what was already working, which meant the incremental cost was minimal relative to the revenue it generated.
I realize I have sent a couple of messages now, so if this is not a priority for {{company_name}} right now, just let me know and I will follow up at a better time. 7-10% reply rate
Wednesday best day
8:00 AM best time
Personalization Tips
- Tailor the case study industry vertical to match the types of clients they serve
- Reference revenue or growth metrics that are proportional to their company size
- Mention a specific challenge the case study company faced that mirrors what you believe they are experiencing
When to Use
Send five to seven business days after the first follow-up to a mid-market CEO, anchoring the message in revenue-focused social proof.
When NOT to Use
Do not send if the company has publicly stated they are cutting costs or in a hiring freeze, as revenue growth messaging may feel tone-deaf.
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