Follow-up #1 Individual Contributor Small Business
Follow-up #1 for Photography
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Thought this might help with client outreach
Email Template
Hi {{first_name}},
I sent you a note recently about a better way to find photography clients without spending all day on social media. I wanted to follow up with one specific thing that might be useful even if we never work together.
The photographers getting the best response rates right now are leading with the problem they solve, not their portfolio. Instead of saying they are an award-winning photographer, they open with something like the specific business outcome their photography delivers for the client. It is a small shift, but it makes a big difference in how prospects respond.
If you want to see how this approach works at scale, I am happy to show you. But either way, I hope that tip is useful. 13-17% reply rate
Wednesday best day
11:00 AM best time
Personalization Tips
- Reference a specific marketing tactic they currently use that you could help them improve
- Mention a recent post or piece of content they shared that shows they are thinking about client acquisition
- Note the specific outcomes their photography delivers that could anchor a strong outreach message
When to Use
Send three to four business days after the first email to an individual photographer at a small studio, leading with a value-add tip.
When NOT to Use
Do not send if they are clearly not interested in growing their client base, such as a photographer who has publicly stated they are not taking new clients.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.