Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Photography
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
This photographer tripled their bookings
Email Template
Hi {{first_name}},
One last thing I wanted to share. A freelance photographer who was booking about four shoots per month started using a structured outreach approach to connect with local businesses. Three months later, they were averaging twelve shoots per month and had to start a waitlist.
The difference was not about working harder on marketing. It was about reaching the right people with the right message at the right time. Instead of posting on social media and hoping for the best, they went directly to the decision-makers who needed their services.
I think the same approach could work really well for you at {{company_name}}. If you want to see the specifics, I am happy to share. If not, I wish you the best and will not take up more of your inbox. 13-17% reply rate
Tuesday best day
11:00 AM best time
Personalization Tips
- Match the case study photographer's niche to their own specialty for relevance
- Reference specific booking or scheduling challenges they likely face based on their business model
- Mention the types of decision-makers who would be ideal outreach targets for their services
When to Use
Send five to seven business days after the first follow-up to an individual photographer at a small studio, using a relatable success story.
When NOT to Use
Do not send if they have already indicated interest or if their booking calendar shows they are at capacity.
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